Wine Business Case Studies - Pierre Mora
Title:
Wine Business Case Studies
Author:
Pierre Mora
ISBN:
9781935879718
Pages:
300
Description:
Published in association with the Bordeaux College of Business, this ground breaking book applies business pedagogy's powerful learning tool to the unique challenges of wine business management. This book contains thirteen cases drawn from the examples of real business success and calamity by an international group of respected wine business scholars.
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