Contemporary Wine Marketing and Supply Chain Management - Daniel J. Flint

Name: Contemporary Wine Marketing and Supply Chain Management
Author: Daniel J. Flint
ISBN: 9781137492425

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Titel:

Contemporary Wine Marketing and Supply Chain Management

Auteur:

Daniel J. Flint

ISBN:

9781137492425

Pagina's:

245

Omschrijving:

Drawing on over 200 interviews and visits with winery owners, executives and managers from over 100 companies in five countries, industry experts across marketing and supply chain management examine successful marketing frameworks as they apply to growers, wineries, distributors and retailers.