Wine Marketing - C. Michael Hall

Name: Wine Marketing
Rating: 4 (1 reviews)
Author: C. Michael Hall
ISBN: 9780750654203

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Titel:

Wine Marketing

Auteur:

C. Michael Hall

ISBN:

9780750654203

Pagina's:

360

Omschrijving:

Whilst Wine Marketing: a practical guide also looks at theory and existing research, the main focus of this book is on the practicalities of wine marketing. Each chapter includes the following invaluable features: * 'How to' and 'how not to' case studies based on international examples * A guide to further reading and websites * 'Issues to consider when marketing' section as a means of self-evaluation 'Wine Marketing' systematically outlines the major issues involved in the production and marketing of wine. Its accessible and clear-sighted approach makes it an invaluable guide for everyone in the field.