The Wine Wars - Olivier Torres
Titel:
The Wine Wars
Auteur:
Olivier Torres
ISBN:
9780230002104
Pagina's:
170
Omschrijving:
This work describes California-based wine producer Robert Mondavi's failure to set up business in a small, world-renowned wine-producing village in southern France. The 'Mondavi affair' illustrates the importance of culture, history, geography and economic and political systems in conditioning our spirit of enterprise and the way we do business.
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