The Wine Wars - Olivier Torres

Olivier Torres - The Wine Wars
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Title:
The Wine Wars
Author:
ISBN:
9780230002104
Pages:
170
Description:
This work describes California-based wine producer Robert Mondavi's failure to set up business in a small, world-renowned wine-producing village in southern France. The 'Mondavi affair' illustrates the importance of culture, history, geography and economic and political systems in conditioning our spirit of enterprise and the way we do business.

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