Contemporary Wine Marketing and Supply Chain Management - Daniel J. Flint

Daniel J. Flint - Contemporary Wine Marketing and Supply Chain Management
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Title:
Contemporary Wine Marketing and Supply Chain Management
Author:
ISBN:
9781137492425
Pages:
245
Description:
Drawing on over 200 interviews and visits with winery owners, executives and managers from over 100 companies in five countries, industry experts across marketing and supply chain management examine successful marketing frameworks as they apply to growers, wineries, distributors and retailers.

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