For God, Country and Coca-Cola - Mark Pendergrast

Name: For God, Country and Coca-Cola
Author: Mark Pendergrast
ISBN: 9780465046997

Mark Pendergrast - For God, Country and Coca-Cola

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Title:

For God, Country and Coca-Cola

Author:

Mark Pendergrast

ISBN:

9780465046997

Pages:

560

Description:

For God, Country and Coca-Cola is the unauthorized history of the great American soft drink and the company that makes it. From its origins as a patent medicine in Reconstruction Atlanta through its rise as the dominant consumer beverage of the American century, the story of Coke is as unique, tasty, and effervescent as the drink itself. With vivid portraits of the entrepreneurs who founded the company--and of the colorful cast of hustlers, swindlers, ad men, and con men who have made Coca-Cola the most recognized trademark in the world--this is business history at its best: in fact, The Real Thing.